Pimentae

The Trip to Mexico

In 2018, we were lucky enough to travel to beautiful Mexico where we were blown away by the incredible culture, vibrancy, culinary flavours and were able to try many high quality tequilas.

Learning about Tequila's craft, heritage and complexity, we realised there was a huge knowledge gap on how people were consuming it in the UK, driven by our shot culture and poor quality options on the shelf.

The UK drink 84,000 margaritas a month but the ones in supermarkets are full of sugar or don't taste as good as the ones you would get in a bar.

Pimentae Was Born

We put our life savings together and spent 6 months developing a margarita that was high in strength and tasted like one you'd get in a bar. Made with premium tequila, agave instead of sugar and quality ingredients.

We found a factory in Scotland who were able to produce our first 750 bottles, an artist to hand paint all the branding, designed our first bottle but ran out of money by the time it came to launching.

Launch Day

We officially launched Pimentae on 25th March 2021.

We decided to deliver 30 hand made hampers to influencers on launch day hoping one of them would post, but couldn't believe it when all 30 posted including the likes of Maya Jama, Michelle Keegan & Sarah Ashcroft!

We sold through all the bottles in our first month and were able to re-invest the money into our next production run.

We quit our jobs...

After running Pimentae for 8 months alongside our full time jobs (as we had no money to pay ourselves), we decided to take the leap and quit our corporate jobs.

We drove up and down the UK attending events and trade shows to get the brand out there, hired a cocktail van to park outside press houses around London and kept selling no matter what the weather.

With very little budget, our friends were roped into running our Margarita bars at festivals and 18 month after launching we landed our first big listing... Selfridges.

Growing the company

We bootstrapped the business for 18 months before raising investment and used the money to launch into cans and kegs.

We also grew our team from 2 to 5 amazing women.

4 years after launch, we had a range of 3 award-winning margaritas which are now available in the likes of Waitrose, John Lewis, Ocado and more.

How it's going

What. A. Year.

Wynter made it onto the Forbes 30 Under 30 list (we screamed), we launched our zingy new Grapefruit Margarita, and perfected our packaging across cans, bottles, kegs, and even bag-in-box (because yes, we do believe margaritas belong at parties, picnics, and everything in between).

We’ve grown into a powerhouse team of seven incredible women and are now stocked in over 800 locations across the UK.

We’re still just as hands-on, still obsessed with quality, and still building the tequila category we wish existed.

The best part?

We’re only just getting started.