MOMENTS MADE FOR MARGARITAS
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PREMIUM TEQUILA COCKTAILS
Savour every moment with our multi-award-winning margaritas, crafted for those who appreciate quality over quick shots.
Each bottle and can is expertly blended with premium tequila and ethically sourced ingredients, delivering bar-quality taste with every sip. Enjoy the true essence of tequila—liberated, refined, and ready for any occasion.
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DISCOVER YOUR TEQUILA STATE OF MIND
Indulge in our award-winning selection: Spicy Margarita, Tommy's Margarita, or Cucumber Margarita.
We're passionate about perfecting every pour, ensuring that our cocktails deliver bar-quality taste with every sip. Just pour over ice and let the flavors transport you.
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FESTIVE GIFTING
Elevate your festive celebrations this holiday season with the perfect gift. Whether it’s a joyful family dinner, a cozy winter gathering, or a cheerful party with friends, surprise your loved ones with our hand-crafted margarita gift hampers or a refreshing can to share. Because nothing says 'Happy Holidays' like a perfectly crafted Margarita, adding a little sparkle and joy to every celebration.
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OK. WOW!
My favourite pre-mixed cocktail EVER. It goes down so smoothly, not sickly sweet like other cocktail brands I've tried. I'm not usually a tequila fan but I LOVE both cocktails. Makes an amazing gift too!
Charlie
THE FAMILY ARE HOOKED!!
Tequila has always been my party ingredient of choice. I was gifted the Spicy Margarita, which was amazing, SO moorish. Then bought the Cucumber and Elderflower, equally as incredible. I've introduced to friends, even my family are stocking at the annual bbq event as they were obssessed!
Sophie
LOVE BOTH COCKTAILS
Their take on a spicy marg is a welcome change from bland mixed cocktails!! It has a lovely citrusy base with a nice kick from the chilli. The bottle is a piece of art of which can double up as a wonderful candle holder once emptied.
Meet Wynter & Alice
We met at the University of Leeds in 2015 where we were both studying business.
Wynter went on to do a commercial graduate scheme at Sky & Alice in marketing at ASOS but after a few years, we realised the corporate world wasn't for us.
The Trip to Mexico
In 2018 we were lucky enough to travel to beautiful Mexico where we were blown away by the incredible culture, vibrancy, culinary flavours and were able to try many high quality tequilas.
Learning about Tequila's craft, heritage and complexity, we realised there was a huge knowledge gap on how people were consuming it in the UK, driven by our shot culture and poor quality options on the shelf.
The UK drink 84,000 margaritas a month but the ones in supermarkets are full of sugar or don't taste as good as the ones you would get in a bar.
Pimentae Was Born
We put our life savings together and spent 6 months developing a margarita that was high in strength and tasted like one you'd get in a bar. Made with premium tequila, agave instead of sugar and quality ingredients.
We found a factory in Scotland who were able to produce our first 750 bottles, an artist to hand paint all the branding, designed our first bottle but ran out of money by the time it came to launching.
Launch Day
We officially launched Pimentae on 25th March 2021.
We decided to deliver 30 hand made hampers to influencers on launch day hoping one of them would post, but couldn't believe it when all 30 posted including the likes of Maya Jama, Michelle Keegan & Sarah Ashcroft!
We sold through all the bottles in our first month and were able to re-invest the money into our next production run.
We quit our jobs...
After running Pimentae for 8 months alongside our full time jobs (as we had no money to pay ourselves), we decided to take the leap and quit our corporate jobs.
We drove up and down the UK attending events and trade shows to get the brand out there, hired a cocktail van to park outside press houses around London and kept selling no matter what the weather.
With very little budget, our friends were roped into running our Margarita bars at festivals and 18 month after launching we landed our first big listing... Selfridges.
How it's going
We bootstrapped the business for 18 months before raising investment and used the money to launch into cans and kegs. We also grew our team from 2 to 4 amazing women.
4 years later we have a range of 3 award-winning margaritas which are now available in the likes of Waitrose, John Lewis, Ocado and more.
We are so grateful to everyone who supports us on our journey so thank you and we hope you enjoy the cocktails!
Alice & Wynter X
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@PIMENTAEDRINKS